I can’t help but feel guilty that I have neglected this blog. But it’s not like I don’t blog everyday, it’s not that I don’t spend my days talking about my books. I do, and not just to myself when no one is around to tell me to shut up.

As authors we’re always told to maintain an active social media and blogging presence. I have always struggled with that, purely because it’s something that has never worked for me. This week is a good example. Today is the official release date for An Idiot in Marriage, a book I have actively promoted for many months now.

If I do what is expected of me then I should be tweeting about it and posting about it every day. But I don’t and I won’t, because it just doesn’t work for authors that are not part of the elite. The people who follow me on social media and pay attention to what I say, are the ones who have already bought my books and the ones who will buy them based on a few posts, as opposed to a deluge of posts and blogs. There’s no one else to appeal to.

That’s why I prefer to post elsewhere. So, I have been marketing my book and talking non-stop about it, but I’ve been doing it through alternative channels. I’ve been interviewed by magazines and blogs; I’ve written health pages and travel pages for major tabloids; I’ve written articles for websites like Female First. It’s all happening, it’s just not happening here.

I’ve also spent the last 6 months working on my CompulsionMedia.com brand and a portfolio of websites that goes along with it. This will all lead to something that will help more than a barrage of tweets, blogs and posts ever could. Or so I like to think, because the alternative is that I just wasted 6 months of my life.